The smartphone application that Armadealo has developed allows people who are entering malls or shopping areas to receive a list of discounts and offers available at the mall directly to their cell phones. The technology is based upon a user's Global Position. This is a powerful technology because it sends offers directly to the user at the time they are most likely to make their purchase: when they're at the mall.

We believe location-based marketing is the next evolution of direct marketing. Last year online ad spending in the US topped 23 billion dollars. And that money went to delivering ads to a person's desktop or laptop computer, when they were often miles away from possibly making a purchase at a retail outlet. With the proliferation of GPS enabled smartphones expected to continue to grow in the US, retailers will be better able to reach their target demographic by sending deals directly to a person's cell phone when they are at the mall and in the act of shopping.